creating a new social norm for hearing care
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About Audira

What is Audira?

Audira is a web-based think tank dedicated to shaping the future of hearing care in a way that creates a society in which the majority:

  • Respect their hearing (in much the same way they do their eyes and teeth)
  • Do all they can to keep their hearing working at its best throughout life
  • Mindful of the role their hearing plays in their own lives and in wider society
  • Confident that society will demonstrate active understanding should a residual reduction in hearing range put them at a disadvantage.

Audira takes the form of a non-partisan "collective intelligence", harnessing the power of the web to bring together individuals and organisations from different backgrounds where they can present ideas and discuss them freely and openly with the shared objective of changing society's attitudes towards hearing care.

All content is transparent, and released under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License to ensure the greatest scope for content to be used to foster the aims of Audira.

Participation is open to anyone with an interest in hearing care and is willing to adhere to the spirit of Audira. For more information, please see Participate.

What Audira is not

  • Audira is not a professional body.
  • It is not interested in setting professional standards or recommending codes and scopes of practice.
  • It is not commercial.
  • It is not linked to any single hearing care provider or manufacturer.

Instead Audira is an open forum interested in looking at the "bigger picture" of hearing care – how systems, individuals and organisations interact with one another and what the effect is.

As a non-partisan, non-profit "collective intelligence" it endorses no one view and all ideas and arguments presented rise and fall by their own merit, providing they are conveyed within spirit of Audira The more diverse the participants, the truer a picture can be gained that takes into consideration the widest range of views and opinions.

How did Audira begin?

Audira was founded in 2010 by Curtis Alcock, a hearing care professional in the United Kingdom, as a vehicle for bringing together like minded individuals and organisations who all had the same goal: to instigate change in society's relationship to hearing care, rather than either assuming that change could not happen or that things would change by themselves "in their own good time".

Many of the issues faced by hearing care in his own country and all over the world were similar, yet the tendency has been for those involved in hearing care to engage in looking for things to compete with one another over at the expense of the common goal: to see hearing care become the norm in society rather than the exception.

"By all means we should be competing with each other on our differentiators, but not on those goals we share. When we compete on those, we dilute our message to society, limit our influence and confuse the consumer. And confusion leads to inaction."

By working together "with a unified purpose and unified message" hearing care increases its influence on society through a united voice.

What does Audira mean?

Audira means "s/he will hear".

The word is taken from Interlingua, a language specially developed to combine a simple, mostly regular grammar with a vocabulary common to the widest possible range of languages. It seemed apt to use this as it reflects the spirit of Audira, bringing together the widest range of people and giving them the means to work together towards a common goal.

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How to increase hearing aid adoption by shaping attitudes

Recorded at the Copenhagen Opera House, Denmark in August 2012 as part of the 5th International Oticon Conference