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Saturday, 11 October 2014 20:55

The Power of Self-Fulfilling Prophecies in Hearing Healthcare

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The power of self-fulfilling prophecies in hearing healthcareIn this article we examine the power of self-fulfilling prophecies in hearing care. Self-fulfilling prophecies establish vicious circles where the original belief is reinforced by the actions we take as a result of that belief. We'll see how this drives our marketing, which in turn drives the response we get, which then acts to maintain the status quo.

As a result of these vicious circles we often wrongly conclude that things can never change, such as with societal attitudes towards hearing technology. Yet self-fulling prophecies have been responsible for some of the most momentous social changes in recent history, such as achieving racial and sexual equality, and in health behaviour.

Discover how we can harness this powerful force for social change within hearing care.

You can view the individual article here






Article was written for the International Hearing Society and published in the July-Aug-Sept issue of The Hearing Professional magazine.

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Curtis Alcock

Curtis J. Alcock is Founder of Audira » Think Tank for Hearing.

He was involved in design and marketing for 12 years before making the transition into hearing care nearly 12 years ago. He now runs an independent family-run hearing care practice in the United Kingdom and has spoken internationally on shaping the future of hearing care.

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