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Tuesday, 01 July 2014 00:00

Trigger Happy Hearing

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Hearing is one of the most important connections a human has to the world around them, and particularly to other people. Yet society finds hearing healthcare largely irrelevant because the default assumption people have—that their own hearing is performing as expected—is based on the limitations of human perception.

So how do we raise awareness of the need for hearing checks when people believe they "hear enough"? And how do we get them to think about the importance of a sense which is often taken for granted?

This article, first written for and published by the Academy of Doctors of Audiology in the US, provides a practical and realistic framework for accomplishing this.

The article explains the power of linking EASILY PERCEPTIBLE situational triggers to the IMPERCEPTIBLE (sounds outside a patient’s hearing range). It continues by showing how we can generate a "motivation to act" in our audience by presenting an avoidable risk that someone can only reduce through regular professional hearing checks.

By the time you finish reading this article you will have a practical understanding of the psychosocial drivers we must work with. You will never look at the hearing check in the same way again.

PDF format. You can view the individual article here






Article was written for the International Hearing Society and published in AUDIOLOGY PRACTICES n VOL. 6, NO. 2 15. (May 2014)

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Curtis Alcock

Curtis J. Alcock is Founder of Audira » Think Tank for Hearing.

He was involved in design and marketing for 12 years before making the transition into hearing care nearly 12 years ago. He now runs an independent family-run hearing care practice in the United Kingdom and has spoken internationally on shaping the future of hearing care.

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