creating a new social norm for hearing care
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A PDF of the presentation given at the Oticon Alta Launch in New Orleans on 27 January 2013.

Driving the Future of Hearing Care – or how to avoid being overtaken by change

Like many industries today, hearing care has found itself in an era of continuous and unprecedented change. Patterns of industry and consumer behavior we were once able to take for granted have become seemingly erratic and unpredictable, making business development and future planning a challenge at best. Yet the ability to predict where the future is heading is key to being in the right place at the right time. 

As Abraham Lincoln once said: "The best way to predict the future is to create it." Is it possible to apply this principle to hearing care? This presentation will introduce a new set of thinking and planning tools designed to give hearing care professionals a head start.

PDF of the presentation given in at the Revive the Roar Conference held by Oticon Canada in Toronto on Friday 9th May 2014.

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