creating a new social norm for hearing care

The Gap Principle (5)

A model to explain how individuals weigh up the choice of hearing care providers. The model looks at the Proposition offered by a hearing care provider (including technology and service) and the cost to the individual of accepting that proposition.

The model can help individuals decide which hearing care provider to choose (based on the differences between the providers propositions and the equivalent "value for money"), as well as explaining the dynamics of entire hearing healthcare system – such as NHS vs private hearing care in the UK.

Sunday, 21 November 2010 15:52

The Gap and Private vs Free NHS Provision

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In the UK, an individual is likely to weigh up what is available to them for free on the NHS compared to what is not available for free.

Consequently, the closer the free provision comes to the non-free provision (i.e. the smaller the gap), the greater the relative cost of “going private” is seen to be.

This will mean that private providers have to offer more to increase that gap in order to justify the difference in cost. But what they offer has to be something of value to the individual making the choice, and such “extras” will never be as important as the core reasons why someone seeks out hearing care.

Sunday, 21 November 2010 15:52

Explanation of Cost

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When an individual is weighing up the Proposition of an individual hearing care provider, they must evaluate what the cost is to them and whether this cost is "worth it".

There are two types of cost: the financial cost and the non-financial cost (including the personal commitment involved, reaction of their social group etc.)

This article explains those costs in more detail.

Saturday, 20 November 2010 11:55

Explanation of Proposition

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This article explains in detail the individual factors that make up the provider's proposition, including:

  • Technology
  • Physical properties
  • Waiting time for treatment
  • Reputation of the provider
  • Convenience
  • Ongoing support
  • Personal choice
  • Personal beliefs

It also explains which factors play the most significant role (i.e. core reasons) in an individual decision and why.

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How to increase hearing aid adoption by shaping attitudes

Recorded at the Copenhagen Opera House, Denmark in August 2012 as part of the 5th International Oticon Conference