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Increasing Footfall by Changing Attitudes

IncreasingFootfallBrand new material, this annotated presentation explores how Hearing Care Providers can increase the number of people accessing their services whilst at the same time influencing a change in wider society's attitudes to hearing care.

The presentation looks at where footfall will come from, who the target audience needs to be, and what key messages and key goals need to achieved in order to create the right conditions for a domino effect, where new attitudes to hearing care are allowed to spread through society 'by themselves'.

Although presented within the context of the United Kingdom, many of the underlying principles are both practical and revelatory and so will be of relevance whichever country you are based in.

Developers of hearing technology, charities involved in hearing care, and policy makers will also find value in the presentation.

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Curtis Alcock

Curtis J. Alcock is Founder of Audira » Think Tank for Hearing.

He was involved in design and marketing for 12 years before making the transition into hearing care nearly 12 years ago. He now runs an independent family-run hearing care practice in the United Kingdom and has spoken internationally on shaping the future of hearing care.

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